When to Hire a Brand Designer
& WHAT TO DO IF YOU AREN’T READY YET.
If you are on the fence about whether or not to invest in working with a brand designer - this one is for you! I have listed below the top-five signs that it is time to hire help.
Your business has grown to the point that your Canva account is a hot mess with DIY graphics and you are starting to lose touch with all your branded elements.
You have a firm understanding of your ideal client and market that you want to get into - but there is a lot of competition. You know you need to make a great first impression and are ready to invest in the process for the best ROI.
Your business is growing and you are starting to bring on team and partners. You need something that communicates who you are and what your brand stands for easily and effectively so you don’t have to repeat yourself over and over again.
You are ready to expand your business either by creating a new product, pitching to other vendors, or expanding your services. You need a unified aesthetic that is professional and true to your business.
You don’t have a working knowledge of the Adobe suite software, color psychology, typography, or a creative bone in your body.
KEY TAKEAWAYS
At the end of the day, you know how much time, energy, and mental bandwidth you have to take on new initiatives for your business. Branding is a multi-layered, never-ending process
that will evolve as your business does.
Don’t have the resources to invest in a brand designer just yet?
I would recommend following these three steps to prepare your business for success:
KEEP IT SIMPLE - don’t spend all of your precious time as a new entrepreneur learning about design fundamentals and software. Instead…
Focus on serving your clients well! - Happy clients make for the best form of marketing and referrals go a very, very long way. As long as you can deliver the goods, it really doesn’t matter if your brand identity isn’t up to your standards.
Once you have enough happy clients under your belt and have a bit more resources to your disposal, weigh the opportunity cost of hiring out help vs. the DIY approach when the right time comes for your business to put it’s best foot forward.
Still have questions on whether or not to hire a designer? Feel free to email me with any questions or additional concerns you might have! I’d be happy to help.
All the Best,
A fresh approach for small business