A behind-the-scenes look at our branding process.

At the heart of this studio is the creation of visual identities and strategic branding tailored to the people that matter most to your business. After working with 60+ entrepreneurs, we have created a structured process that allows for collaboration and creative flexibility all while meeting specific deadlines.

We know this is a big step and branding (or rebranding) can feel overwhelming, which is why we have broken the process down into three overall phases.

DISCOVERY // DESIGN // DELIVER

Here is what you can expect after requesting a proposal.

PHASE ONE.

DISCOVER

RESEARCH // STRATEGY // ART DIRECTION

Beginning with the most important phase, this is where we uncover the who, what, when, where, and why of your brand. Based on your specific needs, this phase will provide us with the framework and structure needed to hit your objectives. This phase will look a bit different for each business but it could be as straightforward as a questionnaire + interview or might require an in-depth 1/2 day workshop. All of this is decided in the proposal phase.

Once we have enough information on our end, we do our own market research and will present our findings along with the visual direction that will help you share your story with your audience, growing team, or strategic partners. You will also have the option to work with copywriters to really hone in your messaging as needed.

PHASE TWO.

DESIGN

BRAND DEVELOPMENT // REFINEMENTS

Once you have approved the strategy and overall direction, we get to work on creating the visuals that will really bring it to life. Since our process is rooted in strategy, there is generally a clear visual direction that will make sense for the brand - however, we like to provide options with each project. We also offer a few rounds of refinements to ensure that we spend quality time on the details so you can be proud of the end product.

PHASE THREE.

DELIVER

COLLATERAL // BRAND GUIDE // LAUNCH

After the designs are finalized, we will begin working on any collateral items that may be needed along with developing a launch strategy in order to make the most out of your new assets.

We will send you a presentation incorporating all of the elements we have created together and show you how they will live in the real world. Once the project is complete, you will have a comprehensive visual system and a resource to help you understand how to use all of the assets.

ONGOING SUPPORT

While our goal is to help you feel empowered to use all of the assets we’ve created together - we also know time is a limited resource for many entrepreneurs. For this reason, we offer consulting and ongoing support for your continued growth.